Bringing Armagnac up to date: Mission impossible?
Recognized for being an integral part of the national heritage, armagnac nevertheless suffers from a great lack of popularity among the good majority of the French population ... And if armagnac was not only the fruit of ancestral work, but the popular drink of the moment? A classic of tables, the essential at the end of meals?
Armagnac: Ready for a second youth?
Our mission ? Bring the armagnac up to date. And for this, we are well aware that it is imperative to revive armagnac, to give it the necessary fresh air in order to give it the notoriety it deserves.
A second youth has been given to Bubble Teas why not to him?
In our quest for recognition, the Milles & Vignes team rolled up its sleeves and decided to investigate.
And the conclusion is clear: Armagnac is well and truly out of fashion.
As our survey of a sample of the population indicates, the popularity of spirits is at half mast. But that is not all, it is the whole family of wine eaux-de-vie which is the victim of this disgrace. Very unfortunate if you want our opinion.
We understand it very well, the use of other alcohols is much more common. And yes, today it is more natural to leave a bottle of red wine enthroned in the middle of the table than to display good old Armagnac. To the famous question “What can I serve you?” in the restaurant, the sweet rosé or the timeless whiskey is more unanimous.
No armagnac either to celebrate a victory, an event, no, we prefer to sprinkle with champagne ... it's more chic.
Neither the dinner star nor the holiday star! Well definitely.
And yet, it would only take one chance. Guaranteed, you won't be disappointed!
Armagnac is made for you!
Rest assured, to taste it is to adopt it. If you are a young person in an identity crisis, or rather a show-off type (no judgment, I promise!), What better way to stand out than the oldest French alcoholic?
Trust us, ordering an Armagnac always has its effect.
Our national jewel has more than ever the characteristics adulated by consumers today: know-how, local production, history, anecdotes… all that remains is to make it known by dusting it off.